Roxy Jacenko adjusts price and appoints new listing agent for her Woollahra investment cottage

The businesswomen Roxy Jacenko didn't get to sell her investment cottage, and former home, at 12 Nelson Street, Woollahra following its August auction listing.

She'd been told she could get an ambitious $3.5 million.

So she has dropped her initial listing agency and gone with Alison Coopes.

Coopes is telling prospective buyers the more realistic $3 million price likelihood.

Jacenko listed her investment property as she's been looking to purchase a commercial property to house her business, Sweaty Betty PR.

The 329 square metre property – with the two-bedroom, two-bathrooms was bought in 2006 for $2.8 million.

Interior designer Blainey North fitted out the double fronted, one story, residential home which was previously for sale in 2011 with a $3 million price tag.