"Although the search to buy and sell real estate has largely moved online, reaching out to potential clients in the real world creates a sense of trust and connection that simply can’t be duplicated digitally," she recently blogged.
Even mailings and postcards were great for getting agent brand in front of homeowners.
"One reason is that most people deal with a lot less physical mail — even direct mail — than they do emails and online advertisements.'
"There’s no denying the fact that the internet is the most powerful marketing mechanism today.
"It makes it easier for real estate agents to get in touch with a wider market of prospective clients than anything else we’ve ever known."
She suggested all good estate agents must have social media platforms such as Facebook, LinkedIn and Twitter to assist in connecting with target markets for listing purposes.
She said two out of three sellers, before choosing a real estate professional to work with, research potential agents extensively online first.
