Mirvac's The Eastbourne is the latest luxury feather in the developer's cap

Mirvac's The Eastbourne is the latest luxury feather in the developer's cap
Mirvac's The Eastbourne is the latest luxury feather in the developer's cap

Urban.com.au was on hand yesterday to witness the topping out ceremony for Mirvac's The Eastbourne apartment development.

The mid-rise development replaces the former Dallas Brooks Hall complex, and has been developed in cooperation with Freemasons Victoria. In conjunction with The Eastbourne reaching structural completion, Mirvac announced the final of The Eastbourne's 245 apartments have been sold.

Initial demand for the project saw $300 million in sales notched during The Eastbourne's pre-launch event held during 2016, with the balance of apartments sold taking the overall sales figure to $454 million.

The tiered building form sees 11 levels to Albert Street and 14 levels to Victoria Parade. Below the apartments, The Eastbourne also includes the new headquarters of Freemasons Victoria.

Mirvac's The Eastbourne is the latest luxury feather in the developer's cap
Eastbourne construction progress from Fitzroy Gardens

During the topping out ceremony, Mirvac’s CEO and Managing Director Susan Lloyd-Hurwitz was quick to point out that construction on The Eastbourne commenced last year, coinciding with the 50th anniversary of the laying of the Dallas Brooks Hall foundation stone by Freemasons Victoria in 1967.

Concrete structure specialist I&D Constructions have advanced the building's form rapidly to the point where facade and internal fit-outs are well underway over The Eastbourne's lower levels.

What they say

The Eastbourne offers an extraordinary lifestyle on the doorstep of the Fitzroy Gardens, one of Melbourne’s most beautiful, heritage landscapes, with recreation and wellness facilities incorporated in the design rivalling those of any six-star hotel.

The Eastbourne’s ‘topping out’ and recent sell-out are fantastic milestones and testament to the project’s design credentials and sought-after location, which have combined to attract a wide range of astute purchasers to this inner-city Eden.

This major construction milestone also recognises the achievements of the many workers who are involved in the transformation of the historic site into an inner-city Eden.

Mirvac’s CEO and Managing Director Susan Lloyd-Hurwitz

Mirvac's The Eastbourne is the latest luxury feather in the developer's cap
Susan Lloyd-Hurwitz framed by Melbourne's skyline

The Eastbourne will in time become the latest development to add to East Melbourne's highly sought after apartment market. The successful sale of Mirvac's 245 apartments is impressive in the face of the current and abnormally high spike in apartments under construction in the suburb.

Although the total number of projects is relatively meagre relative to surrounding suburbs, East Melbourne also sees George + Powlett22-40 Clarendon Street and 178 Wellington Parade at construction.

Reflective of East Melbourne being viewed as a pedigree location, The Eastbourne's Bates Smart-designed $15 million, 500 square metre penthouse with associated 300 square metre terrace and  25 metre lap pool will crown the development. Additionally, multiple apartments have been amalgamated by purchasers to create what Mirvac refers to as 'oversized pavilions'.

The Eastbourne is due for completion in mid-2019.

Mirvac's The Eastbourne is the latest luxury feather in the developer's cap
Upper levels will enjoy expansive views
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Mirvac Apartments East Melbourne

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