Meydan Group launches Southbank's latest development billed as a vertical village

Meydan Group launches Southbank's latest development billed as a vertical village
Meydan Group launches Southbank's latest development billed as a vertical village

Diversified Melbourne developer Meydan Group has launched its latest residential project which they expect will introduce a new standard of design and living to Southbank.

Already heavy with generic apartment developments in the immediate area, Meydan Group has launched 57 Haig which has been positioned as a new offering within the wider Southbank apartment market. Billed as a true vertical village, the Haig Street tower aims to provide a more neighbourly environment for its residents.

The 'stacked' village ethos has been created by long established Melbourne-based Bruce Henderson Architects in tandem with Meydan Group affiliate Wireframe Architecture.

Meydan Group launches Southbank's latest development billed as a vertical village
57 Haig Street's design is a collaborative effort

We wanted to create a ‘stacked’ village square atmosphere.

Multiple communal spaces provide huge scope for connected community living. Step outside your apartment and you’ve got instant access to a gymnasium, a residents’ lounge to relax and socialise in, a 12-seat cinema, an open terrace with barbeque facilities – even a children’s playground.

Residents who like to work from home will also have access to a fully equipped business centre right inside the building, perfect for networking or hosting business meetings.

Geoff Dill, Wireframe Architecture

In the highly competitive Southbank market, 57 Haig's campaign will centre around the tower's communal benefits and the flexibility of the dwelling types offered at a competitive pricing point. The varied communal spaces are joined by hotel-style amenities across common areas.

Standing at 38 levels, 57 Haig was initially conceived by Bruce Henderson Architects, with Wireframe Architecture subsequently coming on to further align the project's intricate details to the expectations of Meydan Group.

57 Haig's people-centric design and progressive philosophy of communal living and social connection will see the project pitched at young professionals and families with children. This is a stark departure from the Southbank apartment market of recent years that has been pidgeonholed as an investor-driven sector.

Meydan Group launches Southbank's latest development billed as a vertical village
An activated and transparent podium will bring activity to Haig Street

Southbank's latest addition includes a range of differently scaled apartments, from one-bedroom apartments to family-sized dwellings. Meydan Group's intention is to create a diverse social mix of residents within the building and to foster a dynamic community.   

The tower includes full-height double glazed windows that allow for maximum natural light for the apartments which are designed to include open plan living areas. In line with the diversity of apartment formats, pricing for 57 Haig's dwellings start from $390,000 and stretch to beyond $1,100,000 for family-sized three bedroom apartments.  

Works onsite are scheduled to begin during April 2019.

Mark Baljak

Mark Baljak

Tags: 
Meydan Group Apartments Bruce Henderson Architects Southbank Wireframe Architecture

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