Melbourne apartment of the week: Royal Ascot

A collaboration between some of Australia's leading names in design – Plus Architecture, Mim Design and Jack Merlo – has seen the realisation of McLaren Developments and Pomeroy Pacific's latest residential project, Royal Ascot. Recently we caught up with Dug Pomeroy to learn more about the recently completed development, and some of its stand-out selling points. 

Urban.com.au: Where did you draw inspiration for Royal Ascot from?

Dug Pomeroy: Inspired by the traditions of their milieu, these apartments are underscored by a playful, bold originality that while motivated by innovative design, are foremost utterly liveable. As Melbourne continues to evolve and move to the helm as a global lifestyle and culture leader, city fringe suburbs like Ascot Vale find their own communities, becoming microcosms of this gentrification. Therefore, as the city itself continues to blossom, so too does the urban fringe, witnessed in the unprecedented lifestyle hubs communities are now burgeoning.

U: What is the price range of the apartments and are the floorplans flexible?

DP: Boutique 38 residence development, with limited remaining completed 2 bedrooms from $665,000. 3 bedroom from $926,250. 

U: What were the top 5 features you decided had to be included in the development and why?

DP:

Sophisticated exterior architectural design, to complement the tailored Mim Design interiors. 

High-quality finishes, fixtures and fittings – including natural stone and Miele appliances.

Jack Merlo designed communal courtyard with integrated BBQ and gas fireplace – the perfect place to entertain guests. 

Elegant bedrooms with large integrated wardrobes and 100% wool carpets. 

Well thought and considered floor plans to maximise liveability. 

U: What do you think buyers love most about Royal Ascot?

DP: Boutique, high end living – delivered by some of the best names in luxury property including Plus Architecture, Mim Design & Jack Merlo landscape design. 

U: If you had to choose your favourite aspect of the building, what would it be?

DP: The communal courtyard. With integrated BBQ and cosy fireplace, in an elegant landscape surround – this is very much the place to enjoy an early evening glass of wine.

U: What makes your project stand out from other properties on the market?

DP: Quality. Design. Finish. This brand new boutique development will suit the very discerning owner-occupier. 

Inspired by the traditions of their milieu, these apartments are underscored by a playful, bold originality that while motivated by innovative design, are foremost utterly liveable. As Melbourne continues to evolve and move to the helm as a global lifestyle and culture leader, city fringe suburbs like Ascot Vale find their own communities, becoming microcosms of this gentrification. Therefore, as the city itself continues to blossom, so too does the urban fringe, witnessed in the unprecedented lifestyle hubs communities are now burgeoning.

Photography credit: Michael Gazzola