Luxury, green, homely: Flagship's new Richmond apartment project in detail

Luxury, green, homely: Flagship's new Richmond apartment project in detail
Luxury, green, homely: Flagship's new Richmond apartment project in detail

Flagship Property Group have landed a new application at planning that they expect will set a high benchmark for luxury living in Richmond.

A 'villas in the sky' concept has been adopted for the project that "seeks to redefine medium-density living as a sanctuary of individually expressed homes." To facilitate this 28 oversized apartments have been designed by Woods Bagot within two buildings of five and twelve levels.

Oculus and Hecker Guthrie have also played their part in the design, incorporating extensive landscaped greenery and subtle open interior spaces with the intent of introducing a garden setting to each apartment.

Accounting for 195 Lennox Street, the proposal is seeking approval for the demolition of the former 'Tas Pickett Pty Ltd Tobacco Factory' at the rear of the site, although the retention and restoration of the existing two-storey Victorian-era mansion fronting Lennox Street is expected. 

195 Lennox Street application summary

Luxury, green, homely: Flagship's new Richmond apartment project in detail
Woods Bagot's take on 'individually expressed homes'
  • Site area: 1,484 square metres
  • Planned: dual apartment buildings with the taller at 12 levels or 42.5 metres
  • Taller structure set 36 metres back from Lennox Street
  • 28 oversized apartments: 5 x 1BR, 9 x 2BR, 13 x 3BR, 1 x 4BR
  • 3 basement levels for 51 vehicles and 12 bicycles
  • Ground floor pool and green courtyard

Design response

The key to the quality of the apartments is their size, and a floor plate that allows 3 sided views and natural light.

The architecture is defined by separate building elements which are articulated by a careful choice of materials and select openings in the facade. Parts of the facade are also, at certain points, screened with hit and miss brick work that coincides with the privacy requirements of each apartment.

A peripheral consistency of concrete planters at every level contributes to making each dwelling feel submerged in its own landscape, even if you are in an apartment on level 8. The teams landscape approach is integral to the overall success of the design.

It is intended that in every space of the building every occupant of the building has a connection to the environment through a considered landscape that works in both the horizontal and vertical direction.

The material palette also has a domestic quality that relates closely to the qualities most people find in the homes they have lived or grew up in.

Woods Bagot

Luxury, green, homely: Flagship's new Richmond apartment project in detail
Neutral colours and greenery are the order of the day

A Richmond apartment snapshot

The Project Database lists 32 separate current residential projects within Richmond.

Of the 32 active projects, 11 are at construction and capable of adding some 967 new apartments to the suburb. Only one major project at registration and sales has yet to advance to construction, namely 429 Swan Street, which suggests that developers have pulled back from launching further projects within Richmond until the forthcoming wave of completions are absorbed.

An assessment of each project's apartment numbers and respective sizes shows that 195 Lennox Street is fairly and squarely the most opulent in terms of average apartment size. Aimed squarely at the owner-occupier, Flagship Property Group would hope that 195 Lennox Street services a niche in satisfying the top end apartment buyer market.

195 Lennox Street development team

  • Developer: Flagship Property Group
  • Architect: Woods Bagot
  • Landscape Architect: Oculus
  • Urban Planing: Tract Consultants
  • Interiors: Hecker Guthrie
  • Project Management: Premier Capital Developments
  • Heritage: Bryce Raworth
  • Building Surveyor: Philip Chun
  • Traffic: GTA Consultants
  • Services: Lucid Consulting
  • Waste: Leigh Design
  • Structural: 4D Workshop

Mark Baljak

Mark Baljak

Mark Baljak was a co-founder of He passed away on Thursday 8th of November 2018 after a battle with cancer. He was 37. Mark was a keen traveller, having visited all six permanently-inhabited continents and had a love of craft beer. One of his biggest passions was observing the change that has occurred in Melbourne over the past two decades. In that time he built an enormous library of photos, all taken by him, which tracked the progress of construction on building sites from across metropolitan Melbourne.

Flagship Property Group Woods Bagot Richmond Apartments City of Yarra

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