ISEO leads a new wave of Moreland apartment developments

ISEO leads a new wave of Moreland apartment developments
ISEO leads a new wave of Moreland apartment developments

Pockets of Moreland continue to gentrify via a pipeline of new apartment projects, with the latest being ISEO at 443-445 Lygon Street, Brunswick East. Most apparent on this stretch of Lyon Street is the continued shift toward apartment living, with ISEO a prime example.

The project's interiors have been created by Plus Architecture on behalf of TON Projects, with ISEO returning to residential use after 36 years as a commercial venue, albeit returning in a far higher density format.  The project will feature 28 one and two bedroom apartments, with ground floor retail set to usher in new restaurant and retail spaces.

Landscape architect Brett Robinson of Acre has designed external areas which includes an internal courtyard, while the Plus Architecture team have created interiors which reference the project's industrial surrounds. With Capital Property Marketing handling sales, it's expected that purchasers will be drawn to the project's creative design when sales commence during September.

ISEO leads a new wave of Moreland apartment developments
ISEO interior. Image courtesy TON Projects

What they say

Brunswick East is fast establishing itself as a sought after location. It offers a strong sense of community, an endless array of cafes and restaurants and the CBD is only a short tram ride away.

Our vision for ISEO is to deliver an aesthetically beautiful project that encompasses the lifestyle the area has to offer, while also standing the test of time for generations to come.

Stefan Toniolo, Director, TON Projects

Apartment interiors feature industrial yet sophisticated finishes throughout including loft style timber floors that offer a heightened sense of space, a mix of track lighting in the kitchen and an exposed wall light in the bathroom, which is further enhanced by the large format bathroom tiles on both the walls and floor.

As these apartments are larger than standard one and two bedroom apartments, we were also conscious of providing as much clever storage as possible, including a mix of both overhead cupboards and overhead shelving in the kitchen, and seamlessly integrating the fridge and pantry.

Narelle Cuthbert, Head Interior Designer, Plus Architecture

The bigger Moreland picture

While ISEO is the most recent apartment development to launch sales, a number of others along Brunswick East's Lygon Street look likely to advance as well. A string of retail spaces covered by 6-20 Lygon Street are currently sitting idle, with approval for 149 dwellings onsite in place on behalf of Liuzzi Property Group. Directly opposite Blue Earth Group's Rima Brunswick project should also see an additional 150 apartments delivered in the near future.

A sweep through the project database sees 14 projects currently at Registrations and Sales within Moreland's boundaries, with a sum of 956 apartments for sale.

ISEO leads a new wave of Moreland apartment developments
Ettaro and R Corporation's York are two of the larger projects under construction in Moreland

Switch to those listings Under Construction and 11 projects are at various stages of delivery throughout Moreland, accounting for a further 1,400 plus apartments.

In addition to those projects under construction or at sales, a number of notable planning applications have landed with Moreland City Council in recent times. Smaller multi-level projects aside, three notable developments are currently seeking approval.

Branson Group are hoping to have resolution soon enough on their want to deliver a seven level residential block at 38-40 Breese Street Brunswick. Designed by ADDARC, the proposal would include 30 one and two bedroom apartments, adding to the already popular residential renewal of the area surrounding Anstey Station.

ISEO leads a new wave of Moreland apartment developments
ADDARC's design for 38-40 Breese Street

The redevelopment of Jewell Railway Precinct has moved forward with a planning submission lodged which sees demolition of existing buildings onsite and creation of two eight storey mixed use buildings. Located at 15A Union Street, a precursor to the project can be seen in a recent article on

In nearby Coburg, 200-216 Sydney Road is set for major change with plans afoot for a mixed-use development consisting of a supermarket, commercial office space and 124 apartments over a six level building.

Apartments Brunswick East City of Moreland TON Projects


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