Industrial West Melbourne the latest urban renewal contender

Industrial West Melbourne the latest urban renewal contender
Industrial West Melbourne the latest urban renewal contender

A traditional industrial pocket of West Melbourne looks set to join the likes of Footscray and Fishermans Bend in receiving a high density repurposing. Developer Perri Projects is behind a scheme that would also look to overhaul the majority of West Melbourne's frontage to the Maribyrnong River.

Spread over 2.8 hectares and directly opposite Footscray's Joseph Road Precinct urban renewal area, the site which is loosely addressed 150-250 Kensington Road West Melbourne is also bound by the Kensington Road rail bridge, Dynon Road and the aforementioned Maribyrnong River.

The Dynon region was identified during 2015 as a new potential urban renewal area under the Melbourne Planning Scheme, with Perri Projects' Kensington Road Precinct site earmarked as one of four zones within Dynon that would be suitable for renewal. This has been made possible due to the rationalisation of rail and industrial activities within the area.

Industrial West Melbourne the latest urban renewal contender
Artist's impression of a new Maribyrnong River frontage. Image courtesy Perri Projects

Perri Projects have enlisted NH Architecture and Woods Bagot as architects for the project which is located 3.5 kilometres from the CBD. KPMG also forms part of the development team acting in an advisory role while Oculus have been installed as landscape architects.

In its initial guise the project sees multiple mid-rise buildings with the tallest looking to exceed 15 levels and be situated at the northern tip of the site against existing rail lines.

Multiple access paths and laneways also look to traverse the development with vehicular movements for the most located away from the riverfront.

Industrial West Melbourne the latest urban renewal contender
The new development as seen from the Maribyrnong River. Image courtesy Perri Projects

As part of the paper outlining Dynon as a potential renewal area, built environment guidelines were outlined and included:

  • Ensuring new development along the Maribyrnong River and Moonee Ponds Creek enhances the recreational and environmental amenity of these waterway corridors and has appropriate setbacks.
  • Enhancing open space and recreational opportunities along the Maribyrnong River and Moonee Ponds Creek.
  • Encouraging buildings fronting Dynon and Footscray Roads to have active and attractive frontages.

Project renders show a vastly different Maribyrnong River bank with extensive landscaping and recreational areas introduced by Oculus, superseding the current narrow bike path that runs along the river bank. The project may also see two docks introduced as part of the overhaul.

Industrial West Melbourne the latest urban renewal contender
The site in question and current art installation. Image courtesy Perri Projects

For the time being a number of buildings on-site have been transformed with Perri Projects initiating the Shed 180 project.

Australian and international street artists were utilised to transform various blank surfaces on-site into an outdoor art gallery. The artworks will remain until the site's mixed-use redevelopment is initiated.

Mark Baljak

Mark Baljak

Mark Baljak was a co-founder of He passed away on Thursday 8th of November 2018 after a battle with cancer. He was 37. Mark was a keen traveller, having visited all six permanently-inhabited continents and had a love of craft beer. One of his biggest passions was observing the change that has occurred in Melbourne over the past two decades. In that time he built an enormous library of photos, all taken by him, which tracked the progress of construction on building sites from across metropolitan Melbourne.

West Melbourne Perri Projects NH Architecture Woods Bagot Oculus


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