Good Guys boss Andrew Muir sells in Toorak

The Toorak home of Good Guys whitegoods executive chairman Andrew Muir and wife Emma has quietly sold for around $28 million.

It's been bought by Sasa Nikolic, an executive at bathroom and plumbing products supplier Reece, The Australian reported today.

It has remained a secret sale since its reputed deal last June.

Back in 2007 Muir appointed an agent to knock on the door of the then owner, comedian turned radio commentator Steve Vizard, to buy it for $17.75 million.

The Orrong Road home, built by the establishment Baillieu family more than 80 years ago, eclipsed the Melbourne house price record then held by Toll Holdings chief Paul Little, who paid $16 million for the Toorak mansion Coonac in 2002.

The Melbourne record now stands at $52.2 million for Stonington in Malvern, with Toorak's next highest priced sale at a reputed $39 million for Mowbray.

The sale by the Muir's comes after their $17 million purchase of Miramar, the Besen-built Flinders trophy.