Aoyuan Australia rebrands as Novm in the wake of business restructure

With a new name and fresh start, Novm is poised to become a leading player in the Australian property market.
Aoyuan Australia rebrands as Novm in the wake of business restructure
Render of The Lennox
Alison Warters December 20, 2022

The Australian arm of Aouyan International is going through a name change, following the partial sale of the business in August this year. 

Rebranding to a play on the Latin word for new, Novm comes as part of a larger re-structure of the business which involved the operations and administration side of the Australian business. 

For current buyers and partners, it’s business as usual on all existing Aoyuan International projects, which includes Adela Burwood, Altessa Gordon, The Lennox Parramatta, Woolooware Bay Stage Four, Ashbourne Moss Vale and Mesa Hurstville.  

The group has already found success across a number of Sydney projects, with One30 Hyde Park, Woolooware Bay Crest, Esplanade Norwest and Maison Maroubra already sold out.  

Each of the projects are at various stages in their development lifecycle, from launch and construction to completion and settlement.

CEO and Executive Director, Adrian Liaw said one key plan moving forward under Novm is to diversify the business.

“We’re excited to be rebranding and entering into a new phase of growth,” Liaw said. 

With a new name and fresh start, Novm is poised to become a leading player in the Australian property market.

“Novm represents the beginning of a new era, and we’re looking forward to seeing what the future holds.

Diversification into other property sectors will be a key focus for the Novm business in 2023 and beyond which has previously focused on multi-unit residential developments under the Aoyuan International brand.

“Previously our focus has been on residential apartment developments, however moving
forward we plan to work in other asset classes such as retirement villages, retail and commercial projects with a number of strategic opportunities currently in the works.”

Alison Warters

Alison Warters is a property journalist for Urban, based in Sydney. Alison is especially interested in the evolution of the New Build/Development space, when it comes to design innovation and sustainability.

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