LJ Hooker Padstow sale after raunchy house video trended on Twitter
LJ Hooker took down the video marketing of a luxury Padstow home after its raunchy marketing trended on Twitter last month.
The video was marketing a newly built home by its agent Sam Nader, who claimed the video had 60,000 views in its first 24 hours.
But it has paid off having sold for $1.72 million prior to this weekend's auction.
The luxury Padstow home at 42 Chamberlain Road sold to a 23-year-old first homebuyer.
The Daily Telegraph reported the buyer saw the home after his brother told him about the property’s video.
It shows a man in a white Jaguar arrive and park in the driveway of the four bedroom, two bathroom home.
The cinematic offering then turned 50 shades of grey film-style as he's met inside by the blond female occupant, then dancing through the property's loungeroom, prowling across the kitchen benchtop, taking a swim, and then settling into bed as they tuned out the lights.
All cut to a thudding dirty dancing R&B beat.
No simple walkthrough that most estate agency videos offer they vendors.
LJ Hooker apologised for the sexy two minute video saying it "missed the mark".
“LJ Hooker Bankstown is always looking for new ways to market our listings; however, this time we missed the mark,” it said in a statement.
“We live and we learn," adding the video had been "taken out of context by some".
Nader had earlier indicated marketed needed something different “in this property market to make it stand out.”
The home in south-western Sydney home replaced a 1950s fibre home following its $875,000 sale in 2016 to the vendor, Adam Ibrahim.
It was produced by the Sydney photography studio Opticool Studios.
The ultra contemporary home comes with striking marble flooring and chandelier entry.
The rear of of the 550 square metre holding has a "glistening L-shaped saltwater swimming pool".
Padstow's four bedroom median house price has slipped over the past year for $1.1 million to $975,000.