New digital marketing tool putting historic towns on Sydney buyers' radars

A new digital marketing tool is helping to put historic colonial-era towns on the radars of Sydney buyers according to a leading local real estate expert.

Amplify is an automated marketing for social media and search function developed by CCT and is exclusive to Raine & Horne.

Chas Groom, Co-Principal Raine & Horne, claims that with the help of Amplify, more than 4 million consumers viewing properties marketed by the Raine & Horne group over the last year.

The technology also combines with social media platforms such as Facebook and LinkedIn to drive more traffic to properties listed on the traditional real estate portals.

“Amplify is paying dividends for us as we can now target buyers in parts of Sydney that appear to have an interest in buying the bigger properties and old school country feel that townships such as Wilberforce and Ebenezer offer,” Groom said.

“We have a lot of younger families moving to this region, and we have much affordable housing with median three-bedroom houses selling for about $660,000 in towns such as Webbs Creek, Ebenezer, Wilberforce, and Sackville.”

Groom says the rise in interest is attributable to the technology.

“We are finding that many buyers are seeing our properties on the social media platforms thanks to Amplify and are then going to the property portals for more information before making contact with our office,” he said.

“It’s for this reason that I know that Amplify is working for our business. For example, we know that buyers are spending an average of one minute 35 seconds every time they click on one of our properties via Amplify. This compares to an industry average of about nine seconds.”