Late adman Paul Priday's Birchgrove home sold by widow Margot

The Birchgrove home of the late legendary adman Paul Priday has been sold by his widow Margot.

The waterfront residence fetched $6.49 million after less than a week on the market. Set on 303 sqm on the dress circle Louisa Rd, it was designed by architect Keith Cottier.

The master wing has a dressing room, ensuite and upper deck. McGrath Balmain agents Cindy Kennedy and Marcus Hejtmanek had sought offers between $6 million and $6.5 million.

Priday, who died aged 71 in 2017, was the pioneering national creative director of J. Walter Thompson.

This article was first published in the Saturday Daily Telegraph.