Realestate.com.au becomes official property partner for 2019 Toyota AFL Premiership season

Property listing website Realestate.com.au will be the official online property partner for the 2019 Toyota AFL Premiership season.

The agreement builds on realestate.com.au’s existing sponsorship with the Sydney Swans, which will continue in 2019. 

Elisa Silbert, REA Group general manager brand, marketing and communications, said property really has become the other Saturday game for many Australians.

"Together with the AFL we are combing two of our favourite obsessions, but more than that, we are bringing together Australia’s #1 place for property and the country’s number one sport," Silbert said.

“Consumers are increasingly interacting with sport and property through digital platforms.

"This strategic alliance will allow realestate.com.au to become deeply integrated with the AFL and footy fans. 

“The partnership will also allow us to further elevate and leverage our partnership with the Sydney Swans across the season.”

The partnership announcement will act similar to Domain.com.au's deal with Cricket Australia.

Realestate.com.au will also be the naming right partner for the AFLX 2019.

The one night only realestate.com.au AFLX 2019 tournament at Marvel Stadium will take place on Friday February 22 and will see four teams, the BOLTS, the DEADLY, the FLYERS and the RAMPAGE, compete.