Neil Tavender in as Purplebricks Australia chief executive Ryan Dinsdale departs low commisery estate agency

Neil Tavender in as Purplebricks Australia chief executive Ryan Dinsdale departs low commisery estate agency
Neil Tavender in as Purplebricks Australia chief executive Ryan Dinsdale departs low commisery estate agency

Purplebricks Australia chief executive Ryan Dinsdale has quit the struggling estate agency after just two-and-a-half years.

The departure was reportedly by "mutual agreement," Fairfax Media advised.

Dinsdale (below) said he was "incredibly proud" of leading the Purplebricks brand over the past two-and-a-half years.

"The business has successfully disrupted the real estate industry in Australia, with over 4000 homes sold and saving sellers more than $45 million in traditional fees," he said.

"I felt the time was right to pursue another venture," he said.
 
Neil Tavender in as Purplebricks Australia chief executive Ryan Dinsdale departs low commisery estate agency

Earlier this year Purplebricks appointed of Neil Tavender to the role of chief operating officer in its struggling Australian outpost.

It is understood Tavender will replace him as CEO.

Purplebricks have advised agents Dinsdale "will leave the business to pursue new opportunities" but would support a period of transition until next March at the latest.

Other recent departs include chief financial officer Brad Rom who quit earlier this month to join the community healthcare group, Mable.

The departures comes after leaked documents showed that NSW agents were departing after struggling to get vendors to sign up despite the low commission policy.

The constant staff shuffle, and extraordinary media mismanagement, came as Purplebricks' struggled with dreadful headlines generated by aggrieved former staff claiming the startup was like a "sweatshop."

The non-traditional estate agency market is virtually non-existent in Australia, but Ryan Dinsdale said: “We would look to replicate our UK market share success in Australia.”

Dinsdale has hoped to recruit “high quality Australian estate agents with local expertise who may feel disenfranchised or disillusioned”.

Dinsdale did not have an estate agency background, but held various marketing roles, including being marketing director for Virgin Money Australia. He joined the British hybrid agency from CommSec.

“We are changing the way Australians sell real estate, giving them the best experience through incredible service and saving them thousands of dollars along the way.

“Purplebricks has been a huge success in the UK and we believe it is exactly what the Australian public have been waiting for,” he suggested in his early days in the post.

The vacant role of national sales manager has now been filled by Sean Green who brings 20 years industry experience, most recently with LJ Hooker in its corporate office. Prior to this, Mr Green was with Century 21 and Raine & Horne.

Since October, Purplebricks Australia has hired an additional 55 new agents and expect agent numbers to grow further before the end of the year.

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