Villard seeks to prise the Potts Point apartment record from Pomeroy

The $15 million Potts Point apartment record set in 2012 faces its first challenge.

A Villard offering has been reportedly listed by the co-founder of Ozmota Ventures, digital media chief executive Matthew Kapp with $16.5 million hopes.

The two-storey apartment last traded at $4.69 million in 2000 when bought from Tim Higgins, of the Design Establishment furniture company.

The apartment has a rooftop magnesium swimming pool.

Villard's last sale was when racehorse owner Max Whitby sold the sub-penthouse last month for $12.5 million.

The whole floor Villard three bedroom three bathroom apartment has been offered recently as a $5000 a week rental through Ray White Double Bay.

It cost $6.6 million in 2012 when the three-bedroom sub-penthouse was bought by Whitby and his late wife, Jennifer from the Elizabeth Bay-bound retired car dealer Ray Harris and his wife Robyn.

Prior owners include David Kunde with Garth Barnett the original buyer from the Byrne Lewis group.

The Macleay Street complex was designed by architect Ercole Palazzetti. 

The Potts Point record price remains the $15 million price paid in 2012 when billionaire developer Bob Ell sold the penthouse and a separate apartment below in the Pomeroy building.

It was bought by liquor industry pioneer John Piven-Large.

It was in 2008 when Potts Point briefly ruled triumphantly holding the Australian record apartment mantle following the $20 million off-the-plan penthouse sale in the then Ashington development at 10 Wylde Street, but the project never proceeded.

The sale, which was in train for more than a year, was negotiated by Richardson & Wrench agent Geoff Cox to the elusive property developer Duncan Hardie.

The sale didn't proceed after Ashington's implosion and abandonment of the project.

Currently Heidi Onisforou is still seeking $9 million for her apartment on the other side of Macleay Street, set above Zinc Cafe, in a popular Airbnb-style rental building.

There have been a string of prestige sales over the past five months in the village.

In June Macquarie executive John Wilson sold his Pomeroy apartment for $10.05 million.

The apartment had previously traded for $6 million in 2010 when sold by Di Jagelman.