Melbourne real estate agency LongView launches investor rental guarantee

Melbourne real estate agency LongView launches investor rental guarantee
Melbourne real estate agency LongView launches investor rental guarantee

Melbourne real estate agency LongView is launching this month a number of innovative tools for investors to distinguish it from other agencys.

LongView will enable investors, be it property investors or mum and dad owners, to better capitalise on their property investment.

LongView will offer a guaranteed rent service that gives investors financial security.

"This is not a gimmick or a 'magic pudding' – our data scientists analysed thousands of property years of vacancy statistics to make sure we understand the risks," the website advises.

"And our service team have created innovative approaches to minimising vacancy and rental arrears."

It currently services over 1,800 properties across 146 suburbs over Melbourne.

Their website offered an indication that LongView offers Guaranteed Rent contracts on about 90% of all investment properties.

The agency is chaired by former politician Evan Thornley, who co-founded, chaired and acted as the CEO of LookSmart, a pioneer of internet search advertising and Australia's first NASDAQ-listed high-tech company.

Thornley says he views property investment as a long game.

"Investors have been demanding change for a long time and we have spent four years of intensive research developing every aspect of LongView Real Estate,” Thornley said.

“We’ve been talking to property investors and listening to their concerns and hearing their needs.”

“While Guaranteed Rent is a fantastic concept that we are very proud of, we absolutely focus on getting the basic services to clients right as well.

"That means being accessible till 10pm at night, have clear contact details in every email and regularly asking and measuring our client satisfaction.

LongView’s Guaranteed Rent offers a safe and viable option for investors who are thinking of selling. 

“LongView’s focus is on servicing investors’ needs, and helping them understand all the options to maximise value from their property investments - not constantly pressuring to sell - that’s our point of difference,” Thornley said.

Thornley says that investors need an agency that will deliver the basics every day for decades and give them unbiased advice on all their options when the big decisions come for each property.

“We have developed a model that works, using data to help support our insights.

"We offer a unique Guaranteed Rent for their property – something no other agency will do."

LongView will offer their customers a binding legal contract for Guarantee Rent on any investment property - at full market value, giving landlords and investors piece of mind knowing their cash flow is secure.

Whether the property is tenanted or vacant or whether the tenant is on time with paying rent or not, LongView is taking the risk out of property investing.

“Property investors make their money over decades through capital growth and rising income.

"We offer an alternative to traditional real estate agencies that aren’t focussed on investors and push for a one-month romance to pressure you to sell.

"We seek to deliver the best basic services every day for decades and unique options and services for the big property decisions.” Thornley added.

Thornley is part of the executive team that includes former KPMG senior partner and board director Antony Cohen.



Joel Robinson

Joel Robinson

Joel Robinson is a property journalist based in Sydney. Joel has been writing about the residential real estate market for the last five years, specializing in market trends and the economics and finance behind buying and selling real estate.

Property Investors Real Estate Agency

Community Discussion

Be the first one to comment on this article
What would you like to say about this project?