The Block Monopoly to offer renovated Gatwick apartment prize
The Block have released their own special edition version of Monopoly, which offers buyers of the game a chance to win one of the renovated apartments in St Kilda's Gatwick Hotel.
It is unknown whose apartment they will win, nor what will happen to that apartment on the live auction day finale.
The Block have teamed up with Imagination Gaming and Winning Moves International Limited, an authorised licensee of Hasbro, to create the game.
Inside each Monopoly game is a unique numbered Golden Ticket, which, once registered, puts fans in the draw to win an apartment.
All 14 series feature in the popular family pasttime. The Dux House in Albert Park takes the coveted Mayfair spot.
Scott Cam, who is Mr Monopoly, said its the best prize he's ever heard of.
“The Blockheads have done a fantastic renovation on the iconic Gatwick, and to think someone will have the chance to win a multi-million-dollar apartment just by buying MONOPOLY – The Block Special Edition is incredible," he said.
Nine's director of commercial development Alison Hurbert-Burns said its the biggest prize in Australian TV history.
“Bringing The Block and Monopoly together to create the biggest prize in Australian TV history is a first that we think our audience will love," she said.
"This is the kind of brand integration that takes The Block beyond the screen and provides new ways for fans to be involved with the show."