Professionals Real Estate Group appoint David Crombie as new CEO

Crombie, who was previously CEO of Australia’s largest real estate co-operative, has taken the reigns at Professionals as it moves from a state-based structure to a central, national operation.

Professionals Real Estate Group, which was founded by six independent real estate agents in 1976, now has 225 offices and is among the top 10 largest real estate networks in the country.

Crombie said he would be focussing his efforts on the unification of the national group.

“My short-term goals for the network are to lead it through the move to a national organisation from the previous state-based structure and putting in place the necessary governance, systems and teams to increase the levels of service nationally,’’ he said.

“The outcome will be a stronger brand and the creation of a stronger base, allowing for better delivery of initiatives and servicing of the members.”

Crombie said one of his goals would be Improve services to members and improve service to consumers. 

“One of the major advantages that Professionals have is that they are a membership group rather than a typical franchise,’’ he said.

“We provide the members with the ability to use a well-known real estate brand and access to extensive support through a comprehensive suite of tools and services. 

“The real differences are that the members have the opportunity to drive the direction of the organisation rather than being dictated to and the membership fees are much more attractive than franchise fees.”