Queensland ranks as Purplebricks listing heartland

Queensland ranks as Purplebricks listing heartland
Queensland ranks as Purplebricks listing heartland

Queensland is the hotspot for the low commission estate agency Purplebricks, according to internal documents.

Some 40 percent of early June's listings came from Queensland.

It represented 71 fresh listings.

There were 42 new listings in NSW and 36 in Victoria.

WA had 16 and SA had 11, giving a national tally of 176 fresh listings.

The tally covered the period from June 1 -18 this year.

The tally represented just 27 percent of the target listings.

Internal reports obtained by The Australian Financial Review also showed sales numbers totalled 125 out of a target of 423.

The newspaper noted more than half way through June, 23 out of 85 agents had yet to secure a single listing, while 15 agents had secured just one listing and 17 agents two listings.

The numbers indicate how tough it was for many agents to earn a living and why many are quitting the disruptor, according to the newspaper in its fifth hatchet job article on the low cost agency so far this month.

The newspaper initially lauded the disruptor in its initial post-launch coverage.

Purplebricks Australia CEO Ryan Dinsdale sent an email to all staff last week telling them they should "not to be distracted by criticism from those that seek to undermine us".

"Instead, have courage and take pride in the fact that we are doing something special and building great businesses together," Mr Dinsdale said.
It has also faced a sustained critical campaign for real estate institute leaders who have claimed they didn't offer "proper estate agents" and didn't seek top price results.
The Purplebricks low commission model is premised on Australian agents being expected to list 10 properties a month by converting 40 per cent of appraisals.

Jonathan Chancellor

Jonathan Chancellor

Jonathan Chancellor is one of Australia's most respected property journalists, having been at the top of the game since the early 1980s. Jonathan co-founded the property industry website Property Observer and has written for national and international publications.

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