The Laing family depart Raine & Horne for The Agency

The Agency has secured a much-needed coastal eastern suburbs outlet as the Laing brothers Geoff, Tony and Michael have decided to join the emerging estate agency.

The Agency have exclaimed it to be a "landmark event" in Australian real estate since the family owned and operated company S J Laing & Son Pty Limited, has been trading as Raine & Horne Bondi Junction and Coogee/Clovelly for the last 23 years.

The family agency opened its doors in 1958.

“The Laing family has built one of the highest reputations in the real estate industry within Australia,” Matt Lahood, CEO The Agency said.

"We are honoured they have decided to become part of The Agency business.

"The values, ethics and morals of the Laing family, and the business’ legacy over the last 59 years, have gained them a standing beyond reproach.

"The Laing family’s integrity and business acumen has set the bar very high," he said.

The Laing family’s real estate business has been one of the most successful in Sydney, with major institutional, church, commercial and residential clients, along with one of the largest rent rolls across the Eastern Suburbs.

Tony Laing has consistently ranked in Raine & Horne’s top ten sales agents nationally.

Along with their 40 staff, the Laings will continue their key roles within The Agency’s Sydney operation.

The addition of the commercial sales and leasing arm under the experienced guidance of Michael Laing, is a key change to The Agency’s offering to date.

“When the opportunity arose to join The Agency, it was an extremely difficult decision to make for Geoff, Michael and I, considering our long-term personal and business relationships,” Tony Laing explains, “but in the end, it provided us with a new and exciting opportunity for our business.”

In May this year Mosman-based LJ Hooker Lower North Shore joined the Ray White network in a shock defection. 

The Agency has since picked up the former Ray White Yates outfit.

(pictured above) Matt Lahood, Michael Laing, Geoff Laing and Tony Laing at The Agency