Larry Emdur secures apartment in The Rocks

The eastern suburbs coastal couple, Channel 7 Morning Show co-host Larry Emdur and wife Sylvie have bought in the Sydney CBD.

They have secured a $3 million newly converted heritage apartment in The Rocks which suggests their sun seeking devotion to the clifftop Dover Heights lifestyle may soon come to an end.

The whispers are that they have received an unsolicited offer from someone knocking on their door at Dover Heights, and it was too good to refuse.

They have been in the pricey coastal suburb for over two decades, and at their $6.8 million clifftop mansion since 2011. They pocketed $3.89 million for their earlier home that had cost $770,000 back in 1994.  

Their new acquisition is quite a contrast as it is an inner city bolthole with an ultra contemporary fit out including a bath in the open plan bedroom. 

The couple settled on the $3.09 million apartment just before they jetted off to Italy for a break.

It is a Tanner Kibble Denton Architects designed conversion of a 1924 building that was once the Sydney depot for the Cadbury confectionary company.

The building, now transformed in to six luxury apartments known as Claremont House, was more recently utilised as the Lawson Menzies auction house.

TKD fused the original fabric of the building with a New York feel, creating the three bedroom, three bathroom apartment with much made of its exposed bricks.

Two of the three bedrooms come with en-suites not separated by a wall, just overlooked from the bed.

Ray White Double Bay agents Gavin Rubinstein and Cae Thomas sold the apartment.

Emdur has hosted Seven's The Morning Show alongside Kylie Gillies since 2007. The pair recently celebrated the show's 10th anniversary.

Emdur has been on our screens since the early 1980s when at 17 he became Australia's youngest national newsreader, presenting the overnight news for the Seven Network.

He switched to hosting gameshows after presenting Good Morning Australia. From 1993 he hosted The Price is Right for five years and returned to the show in 2003 and again in 2012.

Emdur, who grew up near the beach at Bondi, has been a keen surfer all his life. His outdoor's fitness pursuit well documented on his Instagram.