Asian Pacific Group rebrands as Deague Group

The Melbourne based property developers Asian Pacific Group are rebranding.

Founded by sixth and seventh generation members of the Deague family, it will now operate as Deague Group.

The family claims a property development tradition in the state that dates back to 1859.

W. Deague was responsible for the early works of St. Paul’s Church in Bendigo, while W.H. Deague building the tallest chimney in Victoria in 1872 and soon after the Royal Bank of Bendigo.

CEO of Deague Group, Will Deague, said that the move acknowledged the family’s historical roots in the industry after patriarch David Deague rebranded to Asian Pacific Group in 1992.

“We’re proud of our strong family roots in the building trade, tracing back to the mid 1800s,” he said.

“Our new brand and name is a nod to our ancestor’s achievements and cements a vision for future generations to continue on the legacy and uphold the strong family values.”

The group is involved in hotel, commercial and residential developments, such as the $100 million development of Howard Smith Wharves in Brisbane, Kings Business Parkin Melbourne’s inner suburbs, and the Whitehorse Towers apartment tower,