McGrath Property second in Australian list of mobile ready brands

McGrath Property has come second on a national list behind Kogan and ahead of General Pants of 'mobile ready' brands.

MDEX determined each brand’s mobile performance against five dimensions: mobile optimisation, discoverability, navigation and content, utility and usability, and driving desired actions.

MDEX aims to benchmark a brand’s mobile performance according to Scott Player, chief executive officer at Ansible Australia.

Ansible, is the mobile marketing and technology agency of IPG Mediabrands and conducted the survey in partnership with international market research agency YouGov.

Results of the study were unveiled at Mobile World Congress as part of The Digital Economy Keynote Session. 

The Top 10 Most “Mobile Ready” Australian brands are:

1.       Kogan

2.       McGrath Property

3.       General Pants Co

4.       The Iconic

5.       Lion Corporation

6.       David Jones

7.       Ten Networks

8.       Nine Entertainment

9.       Myer

10.   Billabong

Scott Player, chief executive officer at Ansible Australia  said the MDEX’s framework was built and developed over a six-month period, beginning in July, with field studies occurring in January 2017.

"Over 2,000 brands were surveyed across four global regions in 15 major markets including Argentina, Austria, Australia, Brazil, Canada, Chile, Germany, India, Malaysia, Mexico, Philippines, Singapore, United States, United Kingdom and Uruguay," he said.

"Global brands were defined by large, multinationals that had at least some presence in multiple key markets. Market-specific brands were smaller brands that may only be present in a single market."

The Top 10 Most “Mobile Ready” Global brands are:

1.       Facebook

2.       Amazon

3.       7-Eleven

4.       Hyundai

5.       Microsoft

6.       Nike

7.       Google

8.       Adidas

9.       OLX

10.   Target