Christine Holgate relists Pearl Beach weekender

Blackmore's chief executive Christine Holgate has scheduled her redundant Pearl Beach weekender for October 29 auction.

It comes with $2 million to $2.2 million price guidance, a year after being listed with $2.45 million hopes. 

The listing follows the head of the vitamin tablet company spending $5.2 million last October to upgrade to the beachfront at the Central Coast weekender location.

The Walter Barda-designed beachfront had previously traded at $5.8 million in 2009 when the retail warehouse industry billionaire Brett Blundy bought from the former Photon Group executive chairman Tim Hughes and his wife, Jackie.

Holgate's now redundant, nearby bushland retreat was bought for $2.3 million in 2008.

It has been listed through Stuart Gan of PRD Nationwide Ettalong, and seems likely to be likewise sold at less than its last purchase price.

Her Blackmore shares saw trading at $220 record highs earlier this year as they have tapped into the Chinese market for vitamin E, selling some 500,000 tubs a month. They are now trading at $100 less on the ASX.

The UK born Holgate married her partner Michael Harding at a ceremony in the English coastal town of Aldeburgh earlier this year.

Last December she offloaded $4 million in Blackmores shares, giving the excuse in a disclosure to the ASX that she was "soon to be married" and had sold the shares to help fund the new home.

This article was first published in the Sunday Telegraph.