Growing concierge culture in CBD apartments for buyers and renters

Inner city high rise apartments are experiencing a growing demand for luxury concierge - almost hotel-style offerings - as buyers look for differentiating factor in Melbourne’s competitive apartment market.

Lendlease is leveraging opportunities in its apartment concierge offerings sensing time poor working professionals, Gen X and Gen Y seek such services to cut down on domestic chores, spend time with their families and improve their personal health and wellbeing.

The head of apartments for Lendlease’s Urban Regeneration business in Australia, Ben Christie, said the resident’s model of customer service was on the rise as buyers begin to prioritise help services when choosing an apartment.

“Buyers are welcoming the future of apartment living by embracing personalised lobby and concierge services.

"We are now seeing purchasers demand more from their building’s amenities, which they have probably underused in the past,” he said.

These services help with move-ins and move-outs and maintenance job.

They sign for deliveries on behalf of residents and even provide personal assistant services such as making dinner reservations, ordering food and reserving tickets.

“The perception that concierge services are only for the wealthy is no longer true.

"These services have become part of a global trend towards outsourcing personal admin tasks.

“Melbourne Quarter is our latest residential development offering concierge services, with the purpose of enhancing the quality of our resident’s living experiences,” he said.

Concierge services on ground and upper ground lobbies will use smart technology systems including online booking platforms, storage systems and digital lifestyle services to connect residents in their community.

“It doubles as a security control and contact point to keep residents safe with two full time concierge attendants seven days a week.

“The quality of a property’s amenities plays a huge role in the clientele it attracts and its rent prices. For investors or owners renting out their property, a high-end concierge and amenity offering can significantly increase rental returns,” said Christie. 

For more information, visit Melbourne Quarter or the residential display suite at 691 Collins Street, Melbourne.