McGrath offices complain about website relaunch

McGrath offices complain about website relaunch
McGrath offices complain about website relaunch

The Australian Financial Review has obtained a leaked letter highlighting the concerns of franchisees at the listed real estate group McGrath.

The March letter was sent to management outlining a range of concerns about the outlook for the company.

The group of 13 McGrath franchisees said they were supporters of management, but warned of the need for investment in customer management software.

They complained of an increase in franchise fees despite head office running a poorly performing system.

They also complained that the brand's marketing "needs to show understanding for different markets and adapt much quicker."

It suggested the franchise services team lacked autonomy to make decisions, leaving simple requests taking "over two weeks and more difficult ones six months or more."

They asked for an overhaul of the recently relaunched company website which is viewed by users as pretty but disfunctional.

The letter preceded the appointment by the ASX-listed company of former Chandler Macleod boss Cameron Judson as its joint chief executive in July, alongside founder John McGrath.

John McGrath stepped down as chief executive last week, assuming the role of executive director. 

Jonathan Chancellor

Jonathan Chancellor

Jonathan Chancellor is one of our authors. Jonathan has been writing about property since the early 1980s and is editor-at-large of Property Observer.

Tags: 
Mcgrath Franchise

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