Realestate.com.au launches new consumer marketing campaign

Realestate.com.au has launched a new consumer marketing campaign with the tagline “If you’re not on realestate.com.au, you’re not in the market”. 

The campaign is the brand’s biggest campaign launch since August 2014 and run over a five month period. 

Executive general manager of media & marketing, Libby Minogue said the campaign focuses on the property conversations people are having all over Australia every day. We know that almost 60 percent of buyers are worried they will never be able to afford the property they would love, and we want to help them achieve their property dreams. 

“Renting, buying and selling property is up there with some of the biggest decisions we make in our lives. We want people to feel in control of their property journey – whether you are buying, selling or renting – and we want people to know that realestate.com.au is not only the strongest platform to buy, sell or rent, but also has valuable tools and information to help you on their way," she said.

“More Australians use realestate.com.au than any other property site vand our campaign reassures people that when you’re on realestate.com.au, you’re the expert in the room."

Andrew Rechtman, executive general manager of residential said agents remain the most important resource a vendor has when it comes to marketing their property, and we know that the best agents make their vendor’s marketing dollars work harder. 

“This campaign clearly reinforces that realestate.com.au attracts the largest audience of people looking for property in Australia, delivering an exceptional return on investment for every vendor who includes realestate.com.au in their marketing schedule,” he said.

For more information for sellers, click here. For renters, click here and for buyers click here.