Toorak record price prospect listed by the Smorgon family

A Toorak mansion belonging to the Smorgon dynasty has been offered for sale fully furnished in a very odd marketing move.

On its listing Channel 10 News speculated it was expected to be the most expensive property ever sold in Victoria.

The trophy estate at 4 Robertson Street would need to break the $26 million record.

The vendors are Tony and Jennifer Smorgon, members of the prominent Melbourne business family.

Its bespoke interiors were designed by the Sydney based Thomas Hamel which are included in the offering by agent Marcus Chiminello at Marshall White.

The Age reported insiders whisper that the home cost more than $15 million to build on land valued between $12 million and $14 million.

It has a six bedroom house and a self-contained apartment for staff.

The gardens, including a 25-metre pool and spa, were designed by Paul Bangay.

The house was completed in early 2012, designed by architect Russell Casper, with consultant architect Andy Skurman after a three year build.

Robertson Street has just half a dozen mansions and connects Grange and Orrong roads where Tony's brother, Norman Smorgon, and his wife, Tania, sold last year for $19.2 million to the Verrocchi family, who own the Chemist Warehouse empire.

Norman and Tony are the sons of businessman and philanthropist Jack Smorgon.

Portsea's clifftop estate, Ilyuka retains the Victorian real estate record at $26 million in 2010 while metropolitan Melbourne's house record stands at $24 million for the sale of the former Baillieu family estate on St Georges Road, Toorak to Harry Stamoulis.