Professionals launch new brand logo

As part of the 40th anniversary of Professionals Real Estate Group in Australia and New Zealand, the company has launched a new brand image and logo.

According to Shane Kempton, CEO of Professionals, the new brand image and logo are part of an investment to become the number one real estate group for brand recognition and customer service in Australia and New Zealand by 2020.

Melbourne-based branding and marketing company Traffic designed the new logo.  

“Our new brand image retains our well known, multi-coloured five pointed Star, where each chevron represents the roof pitches of the many homes we continue to sell and manage, with a smaller version of the star forming the dot over the letter i in Professionals. Both the star and word Professionals are also presented in a more modern format," Kempton said.

 “Our Star has always reflected our strategic mission of delivering unrivalled value to our members and clients through remarkable service and marketing excellence."

The logo was: