Rumble crumbles with the next The Block applicants under consideration
The return of Nine’s renovation reality program Reno Rumble secured disappointing results - with less than half the audience of its 2015 debut last year.
Just 395,000 metro viewers tuned in on its Monday night debut, which compared to 873,000 last year across Nine and Gem.
It finished fourth in the 7.30 timeslot behind Seven’s My Kitchen Rules, which managed an audience of 1.462 million, ABC’s 7.30 (778,000) watching Leigh Sales and the PM Malcolm Turnbull, and Ten’s All Star Family Feud which was watched by 674,000 metro viewers.
MKR was the most watched show of the evening and also the most-watched program across the key advertising demographics (16-39, 18-49 and 25-54) according to OzTAM overnight metro ratings.
On its second night the audience rose to 453,000 but still well behind MKR on 1.41 million, the 7.30 Report on 679,000 and Bondi Rescue on Channel 10 at 540,000.
Applications closed last week, March 14 for contestants on the next series of The Block to be filmed at Port Melbourne.
Filming appears scheduled for May with it going to air in late 2016 possibly.
But media analyst Steve Allen, managing director of Fusion Strategy, told Fairfax Media the host of both shows, Scott Cam "must be reeling."
"They're destroying his career. Unfortunately, it's going to taint Scott and Shelley's (Craft) reputation."
Nine intended to screen Reno Rumble on Mondays, Tuesdays and Wednesday in the crucial 7.30pm time slot until otherwise rescheduled.
The series also sees original judges Darren Palmer and Romy Alwill replaced by Scottish interior decorators Colin McAllister and Justin Ryan.