Rent.com.au achieves record 615,000 unique visitors in January
ASX-listed Rent.com.au Ltd, a portal dedicated to listing rental properties, achieved a record 615,405 unique visitors to its website in January.
The latest figures were up 12% on the previous high hit in October 2015 and rose 27% from December numbers, the company said in a regulatory announcement.
The January traffic result was in line with the company’s expectations, said its managing director Mark Woschnak, and reflected Rent’s increasing focus on customer experience and product development.
“These strong indicators demonstrate that the site is delivering renters, agents and landlords with the products and services they want,” Woschnak said.
Landlords are able to list their property for free in a limited time offer on rent.com.au, Australia's number one rental website.
Other highlights include:
Portal up at number 7 on AC Nielsen national property sites ranking
48% increase in page views
49% increase in time on site
The company, founded in 2007 by Woschnak, aims to continue to shift the private landlord market to online and launch products aimed at making the rental process easier, it said.
“We are achieving good monthly growth toward our objectives by continuing to increase the number of agents and landlords registered with us, and therefore increasing overall property listings,” Woschnak said.
The company is also growing its field sales team to cash in on the momentum.
“Notwithstanding the strong January traffic results there is a significant upside in the size of the renter audience that is still available to us.”
He signalled the next phase of growth would involve actively pursuing other key objectives, including enhancing and developing the range of content, user experience and products that renters need.
"This has been reflected by the almost 50% monthly gain in key engagement metrics of pages viewed and time on site.
"This increased level of user experience has also resulted in an approximate 50% gain in the number of enquiries delivered to agents and landlords, and is now more than 3.5 times the level of property enquiry that we had prior to listing,” Woschnak said.