Rent.com.au secures November spike ahead of seasonal rental downturn

Rent.com.au secures November spike ahead of seasonal rental downturn
Rent.com.au secures November spike ahead of seasonal rental downturn

Rent.com.au recorded 526,280 unique visitors to its website during November 2015.

It was the second consecutive month it has registered audience numbers in excess of its 500,000 unique visitor target.

Rent.com.au managing director Mark Woschnak said November was the start of a period typically characterised by a seasonal downturn in national audience numbers.

 “We are pleased to have maintained our audience share relative to the rest of the market which, we know from independent AC Nielsen reporting, typically declines 3% to 5% in November and as much as a further 25% in December each year.

"This proven seasonal effect on traffic is normal and expected as people naturally shift focus to the festive season and defer finding their next rental place until the New Year.'

He said compared with October 2015, rent.com.au had increased the total time that visitors spent on site, with the total advertising impressions up 19% to 18 million, capturing the attention of some of the biggest advertisers in the country interested in targeting its high‐demand audience demographic of the 18‐35 year old market.

Upon listing on the ASX in June 2015, the company also set a business objectives of increasing levels of rental property listings from non‐agent landlords.

The site is offering a period of free listing for landlords.

With more than 6,500 estate agencies nationally, its typically provides over 58,000 national listings, representing over 80% of what is on offer.

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Rent.com.au secures November spike ahead of seasonal rental downturn

Jonathan Chancellor

Jonathan Chancellor

Jonathan Chancellor is one of Australia's most respected property journalists, having been at the top of the game since the early 1980s. Jonathan co-founded the property industry website Property Observer and has written for national and international publications.

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Property News Rental market

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