Innovative technology behind simultaneous launch of Melbourne project in five Asian cities‏

Last month a new $84 million, 140 apartment project in the Melbourne inner suburb of Richmond was launched simultaneously in Beijing, Shanghai, Singapore, Kuala Lumpur and Malaysia.

The strategy for the pre-launch was to create ‘the excitement of auction day’ in each location, and thus stimulate maximum buyer demand and competition for apartments. 

International property marketers Jalin Realty was the sales agency behind the move, using the sales platform Investorist.com.

Buyers and agents were invited to live launch events in each city, hosted by Jalin staff. 

The Investorist website displayed all project information (photos, plans, brochures, pricelists, reservations updates, videos, etc) on both large TV screens and computer monitors.  

A ‘live electronic sales board’ showed reservations immediately to the entire audience, so all sales were transparent with the country of origin shown.

The five simultaneous events resulted in reservations of approximately 30% of the stock, which within a few weeks were converted into contracted sales.