Ray White's Brian White sees buyer urgency in winter property markets

Ray White's Brian White sees buyer urgency in winter property markets
Jonathan ChancellorDecember 7, 2020

Ray White Group joint chairman Brian White says Ray White’s $3.8 billion June result almost broke the May record of $4 billion.

"These figures in winter months?

"Winter is a time for hiatus in the property market isn’t it?," he posted in his monthly blog.

"Our tradition has been to break records in spring and summer and hold on during winter as spring marketing campaigns start to build.

"But there is an urgency in the markets today that we haven’t seen in most careers," noting the only sobering data was in the current market in Perth.

"Just a year or so ago, Perth was in full flight, but the dramatic reversal in the resources industry has clearly had an impact on confidence and jobs in that state, reflected in a market nowhere resembling its eastern state cousins."

Ray White offices such as Double Bay in Sydney are now reaching close to $100 million sales per month, with an ambition to have a $1 billion year within their sights.

Reflecting the driving inner city markets, Ray White’s new offices are in Spring Hill and North Quay in Brisbane and in Sydney new offices in Darlinghurst and Circular Quay.

Jonathan Chancellor

Jonathan Chancellor is one of Australia's most respected property journalists, having been at the top of the game since the early 1980s. Jonathan co-founded the property industry website Property Observer and has written for national and international publications.

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