Mansion Global launched by News Corp
Dow Jones has launched Mansion Global, mansionglobal.com, a standalone, global luxury real estate website.
It brings together high-end property listings from brokerages and developers around the world, designed to empower international buyers to make intelligent purchase decisions and to engage the luxury real estate enthusiast.
The site will feature original content as well as news and information from News Corp publications and web sites around the world, including articles from The Wall Street Journal, Barron’s, The Times of London, The Sunday Times, The Australian and realtor.com. Today it even carries a link to an Australian Fincial Review article.
The site will launch with English, Spanish and Chinese-language editions.
Launch sponsors for Mansion Global include Sotheby’s International Realty, Extell Development Company and Sub-Zero and Wolf.
“News Corp’s shared passion and dedication to real estate makes them an ideal partner for the Sotheby’s International Realty brand,” said Wendy Purvey, Chief Marketing Officer, Sotheby’s International Realty Affiliates LLC.
The concept for Mansion Global was first incubated at News Corp, led by chief executive Robert Thomson who retains a small apartment in Sydney.
Mansion Global is a Dow Jones product and is independent from The Wall Street Journal and its Mansion real estate section.
Australians listings on the site come from Sothebys, Christies International and Coldwell Banker.