Queensland tops holiday destination wishlist for Australian families

Queensland tops holiday destination wishlist for Australian families
Jonathan ChancellorDecember 7, 2020

New research from Roy Morgan has revealed the domestic destinations that Australian families are most likely to name as somewhere they’d like to take a holiday.

Queensland tops the list, with 46% saying they’d like to holiday there in the next two years, followed by Victoria (45%) and NSW (43%).

However, of the capital cities, Melbourne is the clear favourite, named by 25% of families, well ahead of Sydney at 14%.

Roy Morgan noted where Melbourne offers culture, museums, sport and shopping for all ages. Surfers Paradise has beaches, theme parks, amusement arcades and endless sunshine, and is another popular potential holiday destination among Australian families, 15% of whom say they’d like to visit.

Top 10 domestic destinations Aussie families would like to holiday in the next two years

family-holiday-faves

Source: Roy Morgan Single Source (Australia), January 2014 – December 2014 (n=15,944)

Other coastal holiday destinations that rate highly among Aussie families are Victoria’s iconic Great Ocean Road and Phillip Island and New South Wales’s lush North Coast. 

Thredbo/Perisher is the ski-spot with the most appeal for families as a potential holiday destination, being 54% more popular with this demographic than the average Australian, Angela Smith, group account director, Roy Morgan Research noted.

Jonathan Chancellor

Jonathan Chancellor is one of Australia's most respected property journalists, having been at the top of the game since the early 1980s. Jonathan co-founded the property industry website Property Observer and has written for national and international publications.

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