Property developers back Chinese New Year celebrations

Property companies are pouring dollars into this week's Chinese New Year celebrations, particularly in Melbourne.

There, Lend Lease is contributing to Year of the Goat celebrations through Destinations Docklands. Lend Lease puts aside a segment of its budget every year for Destination Docklands, which is tasked to activate the area with community events.

At tomorrow's Victoria Harbour celebrations, there will also be entertainment events including a lion dances, fire crackers, street theatre and a dragon boat exhibition.

Lend Lease is responsible for the development of Docklands' Victoria Harbour precinct.

Central Equity is also sponsoring Chinese New Year festivities. Chinese buyers reportedly make up a large portion of the company's revenue stream. The property developer, which has a range of projects across the Melbourne CBD and inner city – including MelbourneOne and Australis – also has an international real estate agency arm, called MICM.

Central Equity is the principal partner for Destination Melbourne's CBD Chinese New Year celebrations.

No property companies are official sponsors of Sydney's celebrations, though some are hoping to cash in on the festivities. Real estate agency Savills is launching its Sydney Chinatown branch in Haymarket on 20 February, with the invitations (below) displaying a rather regal looking golden goat.