Industry-owned property portal launches mobile property app
Industry-owned property website realestateview.com.au has launched a listing platform called propertyVIEWlive.
The platform allows agents to create customised personal applications, to upload listings for properties as soon as they hit the market, and directly edit or update the listings.
Users can elect to receive push notifications if a particular property has been updated. They can also choose to receive notifications about agents according to their search criteria.
The application isn't just intended for buyers, but for tenants as well, with the platform capable of hosting rental applications.
According to realestateview.com.au, at least 150 Australian real estate agencies have signed on for the application.
Petra Sprekos, the general manager of realestateview.com.au, says the application offers an affordable mobile option for agents. The customisable applications are available to agents for a monthly subscription fee per office.
"We wanted to create a cost-effective platform that would drive leads and visitors back to the agents' own digital assets, which is fundamental in today's online world.
"More importantly, our product also allows agents to offer additional value to their customers by giving them the inside scoop on new properties the second they hit the market," says Sprekos.
She says the period of time between when a listing is secured by an agent and when it is advertised online can be up to a week.
"It takes customer service to the next level as agents can update their database if there's been a price drop, keys have become available, an offer has been received or even to encourage applications following a busy open for inspection.
"There's no other platform available that gives agents the same direct access to clients as quickly, and the opportunity to acquire leads before their listing hits the market."
Real Estate Institute of Victoria (REIV) chief executive Enzo Raimondo says the application "was created to further enhance and support the role of the agent in the property transaction". The REIV is the controlling shareholder of realestateview.com.au.
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