Watch the throne: James Packer v Iwan Sunito in Crown trademark dispute

A Crown trademark dispute has flared between casino operator James Packer and property developer Iwan Sunito.

James Packer's Crown Resorts is seeking to have Crown Group Holdings barred from using trademarks such as Crown Apartments, Crown Towers and Crown Resort in marketing its apartment projects.

The paperwork was filed in the Federal Court on 30 January by Peter Chalk at Ashurst Australia.

The first hearing is 24 February before Justice John Griffiths.

Crown Resorts logo (left), Crown Group logo (upper right) with logo for Crown Apartments (lower right)

Packer is hopeful of undertaking its own apartment project as part of the proposed Crown Sydney hotel and casino development.

Iwan Sunito is CEO and 1996 co-founder of Australian property development company Crown Group. He started his own architecture firm in 1994 before forming Crown Group in 1996 with its first project in Bondi.

Crown Group has been awarded some of the industry’s top accolades including the 2014 Urban Development Institute of Australia (UDIA) NSW President's award, UDIA High Density development award and awards from the Master Builders Association, Housing Industry Australia and International Property Awards.

A Packer spokesman told The Australian Financial Review that Crown Resorts has become "increasingly concerned that Crown International Group is taking advantage of Crown Resorts' brands and reputation in its offerings of residential apartments, serviced apartments, hotel rooms and retail shopping.