Like: Social media marketing secures sale

A real estate agency has sold a home after the buyer made contact through Facebook.

The apartment in the Scenic Terrigal development was advertised on Raine & Horne Terrigal/Avoca's Facebook page.

According to general manager Brett Hunter, the social media influenced sale was a first for the agency.

"The initial buyer enquiry came through Facebook, with questions answered by us via the social media platform's chat facility. Meetings were booked, prices negotiated and a deal struck for a final purchase price of $810,000," said Hunter.

Selling agent Cameron Clayton also commissioned a website to advertise the development.

"Email is considered old fashioned now, with many buyers and tenants preferring to work with us via faster, more contemporary platforms such as Facebook," Clayton said.

"The sharing of videos through Facebook is also a massive way for us to engage with new buyers," he says.

Videos are increasingly used to market properties, with Marshall White and Century 21 among agents who create video content for listings.

The off the plan apartment sold has three bedrooms, two bathrooms and a two car garage.