Entrepreneur Tony Smith lists Mermaid Beach trophy home with $9 million hopes

The Bali-based hotelier entrepreneurs Tony Smith and wife Simone have listed their prime 1 Surf Street, Mermaid Beach, holding.

The marketing through Ray White Mermaid Beach agent Scott Wagner includes video poetry.

It is one of only seven beachfront house blocks between Nobbys Beach and Mermaid Beach.

With an absolute beach frontage of over 30 metres, it is a 1,222 square metre block, with three titles including corner position.

It was bought in 2012 when the Breakfree founder tourism entrepreneur made a $7.3 million comeback on the Gold Coast beachfront strip.

Smith told the Gold Coast Bulletin the property would be the family's holiday house when they visited Australia.

Smith made national headlines during the property boom for wanting to build the "the world's biggest bloody house" along Hedges Avenue, having consolidated five properties.

But the plans were thwarted when MFS, aka as Octaviar, got caught in the GFC, with Smith among those hurt by the early 2008 collapse.

Agent John Natoli at McGrath negotiated the 2012 sale.

For a while recently it appeared that developer Bill McHarg planned to buy the 1 Surf Street, Mermaid Beach property for $8.5 million to build a luxury sixt storey block of apartments.

Height restrictions restrict developments to three storeys, unless an exemption from council is granted.