New listings site aiming to become the Pinterest of property

New listings site aiming to become the Pinterest of property
Jennifer DukeDecember 7, 2020

A new Australian website calling itself the ‘Pinterest of Property’ has launched, looking to connect home owners with real estate agents and vendors.

Similar to Pinterest, the PropTerest site looks to change the way people browse the property market by allowing users to collect and share images of properties they love.

Citing new Google research showing that 90% of buyers begin their search online, Doreen C, marketing manager for PropTerest, noted that their goal is to connect Australians through a mutual interest in property.

They noted that the site can be used to plan a purchase, check market value, get renovation inspiration or find buyers and sellers.

“With new pins added every week, PropTerest is the go-to site for a comprehensive collection of up to date property listings. What we most love about the site is it’s not just limited to buyers and sellers,” she said.

The site can be used to plan a purchase, check market value, get renovation inspiration or find buyers and sellers.

The site’s focus on imagery reflects a similar ideology to that of new listings site Homely.com but allows a higher level social experience.

Listings can be organised based on state, price and property type. It includes PinIt buttons as well as tag features. Users can sign in through Facebook or Twitter.

The site’s description notes that it will take away the requirement of multiple visits to individual agent websites.

Signing in with Twitter, Property Observer found the site fun, if a little overwhelming.

Featured pins, and a Power User package appear to be how agents may make the most of the portal. The Power users see their pins displayed after featured pins, and they will be automatically followed by each newly registered user.

The site allows commercial property listings as well.

At present, there is no option to filter by number of rooms or bathrooms.

Jennifer Duke

Jennifer Duke was a property writer at Property Observer

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