Left-field realestate.com.au puts Wagga Wagga on the map with weird Arnold Schwarzenegger ad

Arnold Schwarzenegger now knows where Wagga Wagga is, but television viewers might be left confused as to the purpose behind the latest realestate.com.au advertising campaign.

We are supposed to get that the actor, supposedly wanting to move back to Austria, reckons that realestate.com.au will be of help, mistakenly thinking that ‘.au’ is an Austrian site.

He's confused, we're confused. And so is his Australian assistant Dylan, as the mildly amusing campaign plays on supposed confusion between Australia and the actor's home country of Austria.

Instead he stumble across "Vagga Vagga" et al.

Get it!

Realestate.com.au last night unveiled a new national brand campaign starring the Hollywood film icon, former Governor of California and Austria’s favourite son. It was the first in a series of seven television commercials set to air over the coming weeks.

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The implicit confusion within the campaign ultimately leads to "discovery", as property consumers become curious to find out more about localities.

In an Australian media first, realestate.com.au launched the campaign using a unique high-impact approach, commandeering all free to air and subscription Australian commercial television and major digital advertising networks simultaneously on the 6:20pm time slot.

They hoped to start a twitter trend with the #ausliveshere. But #VaggaVagga appeared popular. 

Not quite viral among the 2.8 million Australian accounts registered on social media platform Twitter. Australia was too busy preparing to watch The Block Glasshouse, the night's most watched show drawing a metro audience of 1.377 million at 6.30pm.

Meanwhile Arnie "learnt a lot about Australia in the process, like how to say Wagga Wagga".

"I also found it’s hard to find a home with a cheese cave or professionally equipped gym,” he quipped in the website press release.

The adman, BWM’s managing director Mark Watkin, said the idea of using Arnold Schwarzenegger was deliberately "left-field".

The lowpoint of property website marketing was possibly Domain's Dexter and Greg Evans, sadly sans Kerrie Friend.

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And for Property Observer readers wishing to suss out the Wagga Wagga investment merits, here's the best link.

It's all quite simple, and there's not much happening with price or rental growth.

Click on map below to go to Property Observer's data page on Wagga Wagga.

Picture courtesy of realestate.com.au.