Cheesy, but MKR beats The Block loft renovation opening night ratings

The Channel 7 series, My Kitchen Rules easily won the 2014 reality television blockbuster's debut up against The Block on Channel 9 last night.

The initial OzTam ratings had the MKR audience at 1.67 million.

The Block Fans v Faves didn't melt amid the heated opposition as it secured a very respectable 1.14 million opening night five capital city audience.

It is set in Albert Park this year, with four loft-style warehouse apartments being constructed in an old silent picture theatre. The contestants were wearing beanies - and it was raining - given the filming was commenced some months ago. 

There were 560,000 watching The Biggest Loser on Channel 10 which is set in Ararat.

Last year Seven had the most watched program of 2013 with the winner announcement of reality cooking show My Kitchen Rules averaging 3.27 million metro viewers, topping the auction winner announcement of Channel Nine’s The Block which averaged 3.16 million.

Last night's debut was the ninth season for The Block which began in 2003 at Bondi Beach. MKR is in its fifth season.

Jonathan Chancellor

Jonathan Chancellor

Jonathan Chancellor is one of Australia's most respected property journalists, having been at the top of the game since the early 1980s. Jonathan co-founded the property industry website Property Observer and has written for national and international publications.

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