Chinese buyers to have access to Australian property listings through new website

Australian property owners will soon be able to have their listings viewed by Chinese consumers, with REA Group revealing plans for a Chinese language property site myfun.com. 

The term “my fun” translates to “buy property” in mandarin and will feature realestate.com.au’s property listings in Mandarin, from new apartments to house and land packages.

REA Group managing director and chief executive officer Greg Ellis says Australia is experiencing unprecedented levels of demand from Chinese consumers in the residential, commercial and new development property markets.

“We wanted to create a customised user experience for Chinese consumers to ensure they could access relevant information in a format that would suit their property search requirements,” says Ellis.

“All property listings are provided in Mandarin and property enquiries will be directed to a Chinese-based myfun.com representative who will connect potential buyers to the property’s real estate agent.

“Myfun.com will provide agents the opportunity to reach a new and engaged segment of prospective buyers,” says Ellis.

Ellis says the new property site is likely to reduce the number of days on the market and will generate higher sale prices due to competition.