Proximity Hamilton secures almost $5 million in sales in a week

Proximity Hamilton secures almost $5 million in sales in a week
Proximity Hamilton secures almost $5 million in sales in a week

Almost $5 million worth of apartments have sold at Proximity Hamilton in Brisbane’s Wharf Precinct since its launch on October 19.

The 14-level development is a joint venture between Peloton Group and Rockingham Park and features designs by Brisbane’s Cottee Parker Architects.


Peter Malady managing director of 360 Project Marketing says the market is the strongest it's been since 2008.

"We’re just out of the blocks with Proximity Hamilton and we’ve already sold 10 units worth a combined value of $4.868m.

"When you see movement in the Sydney market, it’s inevitable that South East Queensland follows suit and that’s what we’re seeing here, because people see the value proposition.hamilton-oct-28-one

"This is typical of the Australian property market; South East Queensland is starting its new cycle upwards," says Malady.

Inspired by its proximity to the Brisbane River, Proximity Hamilton’s design reflects the rivers ripples and floating boats.

"The battens are inspired by the skeletal hulls of boats and as the ribs of a boat change along its length so too do these vertical battens change and warp along the length of the building," says Cottee Parker Architects director Sandra Browne.

"Subtle shifts in the spacing between each batten and subtle twists across each elevation add a sense of animation and individuality," says Browne.

Featuring 127 apartments, one-bedroom apartments are 60 square metres and are priced from $330,000.

Two-bedroom apartments range in price from $495,000 to $655,000 and range in size from 85 square metres to 104 square metres.

Apartments feature floor to ceiling windows and light timber finishes.


Malady says buyers have been a mix of investors and owner-occupiers.

"Investors have come from Sydney and Brisbane, in that order, who have bought predominantly one bedroom apartments.

"The owner-occupier buyers have come from a 5-kiloetre radius of the development and have bought the larger, two-bedroom apartments," says Malady.

"Location is what drives the Proximity brand and it’s what we, as developers, look for first and foremost," says Peloton Group director David Sweeney.

"Proximity Hamilton fits our development model by providing stylish apartments in dress circle locations at prices that represent excellent value to buyers.

"People are expecting more from where they live these days, particularly in terms of access to amenities, and we cater to that need - It’s what sets Proximity apart from competitor projects.

"Aside from spacious, modern apartments, Proximity Hamilton will offer a swimming pool and deck for the residents’ enjoyment, as well as direct access to the best that Portside has to offer – fine dining, boutiques, 24 hour gyms, a new Woolworths, Doomben and Eagle Farm racecourses, cinemas, beautiful river walks, the CBD and ferries," says Sweeney.

Construction is scheduled to commence in early 2014 for an early 2015 completion date.

Correction: The photos that initally accompanied this story were incorrect and have since been updated.

Nicola Trotman

Nicola Trotman

With a penchant for the written word, Nicola has built a career doing just this – now Creative Director at thriving Melbourne-based PR agency, Greenpoint Media.

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