Developers to circle as Morrison Brother's nursery site hits the market

The former Morrison Brothers nursery and orchard site in Doncaster has hit the market for the first time, having been owned by the Morrison family for the past 69 years.

The 2.8-hectare site on the corner of Williamsons Road and Henry Street is a residential zoned one site on multiple titles.

“This is the first time this property has been offered for sale since 1944,” says Peter Bremner of Colliers International.

“It is also one of Melbourne’s last remaining premium quality infill residential sites and we anticipate strong interest from a wide range of developers keen to unlock its future potential.

“We expect residential developers will show interest in utilising the site for a variety of purposes, whether it be larger dwellings, townhouses or apartments.

“This interest is set to come not only from local private and public company developers, but also from interstate and Asia.

“It is one of the last remaining sites of this magnitude in Melbourne that is appropriately zoned for residential development, and given it has been used as a nursery and orchard for over 50 years with development surrounding it, it is the last undeveloped parcel of land in the area,” says Bremner.

The nursery and orchard has passed through several generations of the Morrion family but the business recently closed after being faced with rates and land taxes of more than $100,000.

The site will go to sale by tender through Peter Bremner and Brett Griffith of Colliers International, closing November 21.

Industry sources say it could fetch between $15 million to $20 million.