Brisbane’s River Edge strategy to only benefit inner suburb market

Brisbane City Council’s River’s Edge Strategy will not only open the door for new river-related opportunities, but will promise valuable social and residential benefits, according to Patrick Dixon of Dixon Family Estate Agents.

The council’s objectives include further establishing and promoting a distinctive river brand for Brisbane through RiverRest and RiverStop places, as well as RiverLoops and a RiverLink.

“Growing the river brand will also have a very positive market impact.

“As is the case for all products, a better brand equals better prices,” says Dixon.

The strategy will see the council facilitate new recreational and social opportunities on and around the river.

“The more reasons to live on and near the river, the greater demand will be for this property – more demand equals better prices," says Dixon.

Dixon says the downside of the strategy is it only applies to the inner reaches of the river precinct, including St Lucia and Dutton Park to Hamilton and Bulimba.

“The middle and outer suburbs are missing out on social infrastructure, while the inner suburbs always reap the benefits of government attention,” says Dixon.

Dixon says St Lucia and East Brisbane could quickly be converted to become local community hotspots, adding much-needed revenue for amateur sporting organisations.

Nicola Trotman

Nicola Trotman

With a penchant for the written word, Nicola has built a career doing just this – now Creative Director at thriving Melbourne-based PR agency, Greenpoint Media.

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