Real estate videos secure wider buying audience: Jellis Craig

The use of videos in online real estate ads has dramatically increased enquiries from potential buyers, according to real estate agency Jellis Craig.

The company found that during 2012 real estate agents experienced a 403% increase in enquiries when their property marketing featured an online video.

“New technology is integral to our marketing campaigns,” Jellis Craig chief executive Nick Dowling said.

The company's Annual Property Review found that 22% of consumers currently access the property market via smartphones.

Jellis Craig says its blog has become an important entry point for potential clients.

“Designed to provide our clients with the latest market analysis, the Jellis Craig blog attracted 17,252 visitors in 2012, with many of those visitors then clicking through to our website to view specific properties,” Dowling said.

The report also found social networking was helping enquiries with buyers who search online sharing details of shortlisted properties with family, friends and associates through Facebook, Google+, Linkedin or Pinterest.

The report found Jellis Craig’s social referrals grew to more than 8,882 in the 12 months.

Photo by Bernard Goldbach, courtesy of Flickr.